{"id":9754,"date":"2023-06-11T02:51:46","date_gmt":"2023-06-10T23:51:46","guid":{"rendered":"http:\/\/alssabiqun.com\/?p=9754"},"modified":"2023-06-11T02:51:46","modified_gmt":"2023-06-10T23:51:46","slug":"urgent-tax-office-warning-for-australias-influencers","status":"publish","type":"post","link":"https:\/\/alssabiqun.com\/?p=9754","title":{"rendered":"Urgent tax office warning for Australia's influencers"},"content":{"rendered":"

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Australian influencers have been put on notice by the\u00a0Australian Taxation Office as a crackdown on undeclared luxury gifts gets under way.<\/p>\n

The ATO said it will use a sophisticated set of ‘data matching’ technologies to weed-out influencers who are failing to report\u00a0sponsorships as part of their income which can include\u00a0handouts and holidays.<\/p>\n

A spokesman warned the technology will be used to see if Insta-famous celebrities are owning up to their ‘millionaire’ lifestyles.<\/p>\n

‘If you are paid in-kind, such as with goods or other benefits – for example, being able to keep an item or outfit used in a post or being gifted something – you are subject to the same income tax and GST treatment as normal cash or credit payments,’ the ATO told the .<\/p>\n

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The Australian Taxation Office announced a new crackdown on luxury lifestyle influencer (pictured, Sydney-based influencer and jewellery designer Emma Pillemer)<\/p>\n<\/div>\n

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Hundreds of Australia-based influencers share content with ‘gifted’ hashtags for posts they are paid for through gifted goods (pictured, left Jono Castano, right\u00a0Chantelle Stanton)<\/p>\n<\/div>\n

All income generated by influencers – even those who use their platform as a hobby, not a business – is subject to tax under Australian law.<\/p>\n

‘Gifts’ given by companies instead of cash in exchange for advertisements<\/a> are also considered income.<\/p>\n

However, gifts given by companies without the expectation of services – for example, PR packages – aren’t considered income.<\/p>\n

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